Most hotels in Boston, Massachusetts are centrally located
providing visitors easy access to some of the city's top activities, attractions and
restaurants.
Details
From the Travelshark stable of websites, the Boston Hotels domain aims
to offer an insight into Boston from the perspective of a local, with the incorporation of
the Rather travel guide™ alongside listings of available hotel rooms in Boston.
Tags
Boston hotels.
With millions of international travellers searching online for
hotels, resorts, spas and casinos every day, TravelShark have made it their business to
use location keyword domains as live bait.
Or rather, Swiftrank did.
It has been reported that SwiftRank paid generous sums of money to
Internet realtors Rick Schwartz and Frank Schilling for hotel destination domains.
It's one thing investing a small fortune in collecting travel-related
domain names but it helps if the parent holding actually means something to the people
they're trying to market to.
The problem was - as CEO, Sue Heilbronner readily admits - the
Swiftrank name itself seemed rather rank. Neither the hot dog seller outside the Colorado
office nor the postman could really say what Swiftrank did; although some college guys
knew what the name sounded like.
At least now someone can put on a shark costume and swagger around the
streets of Boulder, Colorado in an attempt to make a marketing video go viral.
Travel Shark
Founders David Leppan and Graham Easton both have a background in
Internet search marketing and geo-targeted search engine optimization.
What the re-branded TravelShark aims to do with its collection of
domains, like the Boston hotels one we're supposed to be reviewing here, is to continue
with the Swiftrank philosophy of Internet marketing strategies for travel-related
websites; by offering hotels, resorts, restaurants, spas and car rental companies premium
placements on their Internet properties.
If a local travel company hasn't bitten the bait on the placement deal
for direct links from a TravelShark domain to the hotel's own reservation system, then
casual visitors can still book Boston hotel rooms on Get a Room; or check Boston hotel
availability through a branded, Booking.com search box.
To further encourage casual visitors into the hotel booking arena,
TravelShark has acquired eat.shop guides and in turn re-branded them into Rather travel
guides.
e-Business Card
Deep Linking
 Boston
Attractions - Boston Visitor
Guides - Rather Local.
Related Links
Compare
Hotel Prices in Boston.
Frank
Schilling's Seven Mile Blog.
Hotels in Boston Through
Booking.com.
Rather Guides.
Sue
Heilbronner.
The
Frank Schilling Domain Name Story.
Travel Shark.
Regional Directory - Search
The Web - Top Travel Blogs and Websites.
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