Drive more traffic to your website with targeted placement
on Travel Notes.
In keeping with the new design being implemented on Travel Notes, we
now have some new advertising rates.
Advertising on Travel Notes is as easy as clicking the
option you're interested in. It's all automated online so make your buy, submit your
creative and the campaign is ready to run.
Get your message seen on Travel Notes™ and start building brand
awareness.
The Travel Notes™ Online Guide to Travel provides background
information on countries and cities with website reviews, original travel articles, and
online ticketing for car hire, hotel reservations and discounted flights.
We're also developing a number of favourite
countries, offering an even better targeted audience.
We're sure you'll find the Travel Notes™ network an ideal place
for you to create brand awareness with targeted advertising at competitive prices.
Visitors to Travel Notes™ are business and leisure travellers
looking for destination information, especially things to do and places to stay.
Our visitors also like discounted special offers and are prepared to
book online, if the price is right!
We receive around 5,000 unique visitors a day, generating almost half
a million page views a month. The good news is we usually have some free inventory for new
advertisers.
Well known brands who have advertised on Travel Notes™
include:
Air France, American Express, Best Western, British Airways, Cathay
Pacific, Delta Airlines, Expedia, Iberia, Leading Hotels, Mastercard, MS MapPoint,
national airlines, New York Times, Orbitz, Priceline, various tourist boards and Visa.
They didn't get where they are today without advertising.
Advertisers who run campaigns on Travel Notes™ see varying
results, depending on the quality of the creative and the subject of their promotion.
Some advertisers, in traditional media, have spent almost as much on
putting the campaign together as they did on running the campaign itself; often without
really knowing the results.
While the bottom line (in most online campaigns) seems to be about
click-throughs, some advertisers prefer to achieve brand awareness.
Generally, in our experience with the advertising networks,
advertisers paying for impressions prefer to have their ad clicked on, while advertisers
paying for clicks are happy to have their brand name drive itself deep into the viewer's
subconsiousness.
In reality, you should aim to achieve both; which means judging a
campaign by click-throughs alone does not give the true end result of a campaign and it's
lasting value.
We offer a variety of advertising options and rates, depending on
the advertiser's buying intentions; with discounts provided on quantity.
Each advertising format has four pricing packages (Bronze, Silver,
Gold and Platinum).
Above The Scroll Banners (468x60)
The standard 468x60 banner is still a solid favourite.
Easy to design, these banners are displayed at the top of all our
pages and run on a rotation basis across the Travel Notes Internet property.
Available from $1.80 CPM, you can start a campaign for
just $30.
Leaderboards (728x90)
This larger banner size is becoming more and more popular.
Leaderboards really are the first thing people see when they enter the
site and you have a larger canvass to make an impression.
Available from $3.10 CPM, you can start a campaign for
just $50.
Skyscrapers (120x600)
The Skyscraper appears in the right column of our pages. Being
next to the scrollbar they're easy to click on.
Believe it or not, the 120x600 Skyscraper offers more pixels than the
728x90 Leaderboard. It's a tricky creative to get right but a winner when you do.
Available from $3 CPM, you can start a campaign for
just $45.
Wide Skyscrapers (160x600)
If your creative fits down the column of a webpage, then the wide
skyscraper really gives you all the scope you need to really get noticed.
With 96,000 pixels to play with this format is awesome.
Available from $3.50 CPM, you can start a campaign for
just $55.
468x60 Bottom Banner
These banners sit in the middle table cell, just below our search box,
and are great value for money.
Available from $1.10 CPM, you can start a campaign for
just $20.
728x90 Bottom Leaders
Located near the bottom navigation, this large advertising space is
available for you to our attract our visitors when they get to the bottom of the page and
are looking for somewhere to go.
Available from $2.10 CPM, you can start a campaign for
just $30.
Using Advertising Networks
You could get better CPM discounts by running larger campaigns across
a variety of specialist content websites through BURST
or ValueClick.
Text ads on Travel Notes are in fixed buys of 30, 60 or 90 days;
with varying rates, depending on the popularity of the category.
Just click on the category you're interested in to start your text ad
campaign.
Text Ad Format:
30 characters headline and 50 characters content appear in the side column and are
targeted to particular regions.
Priority Listings on Travel Notes
Express
Submissions and Enhanced Listings:
Submitting a website to Travel Notes is free but we do have a large backlog to get
through. For $25, you can jump the queue and get your website reviewed first. The payment
does not guarantee a listing (if it's not up to the required standard) but it does
guarantee your website gets looked at swiftly and you will receive an e-mail once it's
been reviewed.
For a one-time fee of $100, your listing will become an enhanced
listing and include a thumbnail image of your website, beside the link.
Affiliate Programs:
Advertisers can increase traffic to their website and market their products and services
to potential customers, while publishers turn their website's traffic into commissions.
Especially good if you have something to sell and only want to pay a commission on genuine
leads or when the product is shipped.
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